You don’t realize that when you make something and give it to people, it becomes a part of their lives, and sometimes a distraction from it. And in what is seen as a largely ego-driven endeavor, you find that there is some degree of “service” in making a web series. A value beyond things like analytics, product-integration or branded entertainment.
Joe Wilson, writer/director of Vampire Mob (via ericmortensen)
Joe won over one of my fellow superfans by casting one of her fandom’s favorite actresses (& people) in his webseries. And then she mobilized me. And it’s all grassroots real following for his show. <3